NEGATIVE SPACE VISUAL IDENTITY

CLIENT
Negative Space

YEAR
2020

Negative Space aims to disrupt the status quo by introducing neutral and positively impactful spaces to individuals through sonic and visual curation. The provocation of thought through conscious art and sound is their direct response to the conformity which seems to be the current societal norm. Unity and collective concsiousness is their overall mission. 

Formerly Happy Goth, the Houston music collective needed a brand overhaul. The name was scrapped and the vision reimagined. With some guidance and understanding of the new perspective, I began to design a new visual identity that now aligns to this new shift in purpose. Currently only the logo, website layout, some merch and a few flyers have been finalized; but an entire visual experience is currently being formulated with digital, print and environmental assets being considered.