PROJECT BRAYS BRAND GUIDLINE

CLIENT
City of Houston

YEAR
2019

Project Brays is the largest, most significant flood damage reduction initiative to be managed by the Harris County Flood Control District and will benefit thousands of residents and businesses along Brays Bayou. Designed to reduce the risk of flooding, the Brays Bayou Flood Damage Reduction Project, today known as Project Brays, is a cooperative effort between the HCFCD and the U.S. Army Corps of Engineers.

Being that this is a social impact project, the organization is in constant communication with the community. This brand guideline helps to standardize design and communication for all community touchpoints both web and print and covers voice, color palettes, typography, design and imagery. Provided in the guide are also usage exmaples for imagery, color, gradient, messaging, type and graphic element usage.