SKIN DEEP SCULPTING 

CLIENT
Skin Deep Sculpting

YEAR
2020 - 2021

The post-op care industry could use an injection of quality and luxury. Most of the med spas and body contouring offices in Houston do not focus heavily on two key aspects – customer experience and engagement. The purpose of this project was to craft a unique and thoughtful perspective that accurately tells the story of Skin Deep Sculpting at all stakeholder touchpoints. 

I developed the Skin Deep Sculpting Brandbook which outlines this story in detail and presents the visual identity, helping to achieve brand consistency across various print and web materials. I began with some exercises that help to define the brand by connecting key words associated to the overall purpose and vision of the company. This layed the groundwork for all of the identity design, messaging, and web design output.